Outbound Messages are messages sent directly to guests' devices to inform them about updates, reminders, and much more.
They replace the old push system and bring messages sent to your guests into one central place. With this feature, you can create, schedule, target, and review messages from a single interface.
💡All push messages that were already scheduled have been migrated automatically. They now appear under Outbound Messages. There is no need to reschedule or recreate them.
Outbound Messages will be received as push notifications if the guest has accepted them. Otherwise, these messages will be displayed in the in-app Notification Center.
Where to find them:
In the Data Management Hub, go to Message Center → Outbound messages.
Only users with Admin rights can see and use Outbound Messages.
You’ll see two main tabs:
Planned: all upcoming messages.
Sent: a history of all delivered messages, including performance data.
Creating a message
Step 1: Go to Outbound messages → Create message
Step 2: Enter a title and text for your message
Make sure to translate your message in all the languages your app supports.
Step 3: Select a content option:
No content: send a quick message without linking to anything (e.g. “Pool closed due to maintenance today”).
Website: link to an external page (e.g. a feedback form).
Hotel MSSNGR content: link to content you already created (e.g. the Spa Menu).
Step 4: Set a message timing
All messages can be sent immediately or scheduled for a future date and time. An optional recurrence is also available on a daily, weekly, or monthly basis.
Messages linked to Activities can be tied to the timing of the activity (e.g, 15 minutes before the Activity takes place), or scheduled at a fixed time.
Audience filters
Filters help you send messages only to the guests to whom it is relevant. While creating the message's filtering, you’ll see the estimated recipient count update in real time.
💡For a very precise filtering, you can also combine filters.
Available filters:
Distance from hotel: send only to guests within a defined radius (e.g., within 5km and 20km).
Guest is interested in: targeting is based on the content a guest viewed or booked. For this feature to be the most efficient, make sure to maintain your interests.
Arrival/departure: filter by stay dates (if you have a PMS integration or if the guest enters their stay dates in the app).
Travelling with children: filter by family context when this information is available.
Messages are currently sent to guests who have been using the app in the last 2 days.
Tracking performance
In the Sent tab, each message shows:
Number of recipients reached.
Open rate.
This makes it easier to understand what kinds of messages perform well.
Outbound Messages best practices
Use filters to keep messages relevant and avoid overload.
Schedule in advance for events and activities, but don’t hesitate to use “no content” messages for urgent updates.
Check performance data regularly and adapt timing or content to improve engagement.